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The history of King of Shaves

Posted on February 06 2018

King of Shaves historical products

Hang out the bunting, start planning the street party. Everyone loves a right royal knees-up – and 2018 marks the Silver Jubilee of King of Shaves.

It was in 1993 that the original King, Will King, launched the business by getting our name on the shelves of London’s Harrods and major UK retailer Boots the Chemist.

As Will tells the story:
"I used to suffer from shaving rash and razor burn but couldn't find a product to solve my problems. I suspected a lot of guys suffered in the same way, so I decided to solve the problem myself and develop a range of products to give a smooth, close and burn-free shave."

Will came up with the Original Shaving Oil. It took him two weeks to hand-fill the first 10,000 bottles over his kitchen sink before he went out selling.

Some things have changed since then. In the last 25 years, King of Shaves has grown into a leading UK brand which appears on the shelves of well-known High Street stores such as Asda, Boots, Morrisons, Ocado, Sainsbury's, Superdrug, Tesco and Waitrose. You'll also find us online as well as here in the USA, Australia and New Zealand.

However some things haven't changed a bit. King of Shaves is still all about innovation, about always looking for the next idea that will help you to manage your facial hair – in fact, your hair anywhere.

We've never lost sight of the fact that in our eyes, shaving isn't a chore. It should be an enjoyable experience, and part of the enjoyment should come from doing it right.

So we've never stopped innovating. Three years after we entered the market, King of Shaves launched a bespoke men's skincare range and the revolutionary low-foam Shaving Gel.

Hardly a year since has passed without King of Shaves bolstering its reputation as a brand at the cutting edge of the shaving experience by adding to the products it brings to the market.

Making predictions is a hazardous business, but we reckon it's a safe bet that in future King of Shaves will continue to innovate and to find ways to help you shave, style and maintain your facial hair.

And we're pretty sure that in 25 years' time we'll still be here to celebrate the Golden Jubilee of the business.

A step back in history – the first King of Shaves Oils, Gels and Skincare range

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