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About King of Shaves (a brief history)

Created in 1993 in Will King’s kitchen, King of Shaves is a British company that is now firmly established as a leading challenger brand in the UK. Our range of advanced animal friendly shaving, skin and beard care products are available in the UKAustraliaNew Zealand, South Africa and now we have returned here to the USA with a dedicated online store.

After suffering for years from razor irritation when using conventional shaving foams and gels, he experimented with blends of essential oils and eventually created his first product – King of Shaves Original Shaving Oil – that was to become the bedrock of the company. Will hand-filled the first 10,000 bottles over the kitchen sink (it took two weeks) and in 1993, got the product listed by Harrods and Boots the Chemist in the UK. King of Shaves was born!

“Back in 1992 I used to suffer from shaving rash and razor burn but couldn’t find a product on the market to solve my shaving problems. I suspected a lot of guys suffered in the same way I did, so I decided to solve the problem myself and develop a range of products to give a smooth, close and burn free shave – so in 1993 the King of Shaves was born. Like me, I want you to enjoy shaving rather than endure it and have pioneered our simple guides to getting a close, comfortable shave with no irritation. Join our kingdom today and find out how King of Shaves can make your shave super-easy!”

Will King Signature

Will King
Founder of King of Shaves
@iamwilliamking

A selection of King of Shaves products from 1993 onwards

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