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King of Shaves 5-step guide to getting a smooth shave

Shaving is so easy! A shave should not feel like a chore nor should it leave your skin feeling raw!

A little time and effort invested in your face should lead to an enjoyable experience and great results every time.

So treat your face right and either watch our shaving guide videos or follow our five simple shaving tips below for a smoother, closer, more comfortable shave with less irritation...


Cleanse your face first with a quality face wash or a gentle exfoliating scrub. Giving your stubble a good wash and soak with plenty of warm water will soften the bristles. Wet stubble is so much easier to cut, which means less tug and pull, less irritation and more comfort. Ideally you should shave during (or straight after) a warm bath or shower and it can save time too!

Tip: You can use our Shave Gels as a pre-shave face wash or beard shampoo.


Work your shave gel, oil or serum thoroughly into your stubble or beard ensuring it is all evenly covered especially any sensitive or rash-prone areas. Massaging the shave prep in helps lift the bristles making them easier to shave (so fewer missed ones) plus it ensures even coverage. The shave gel, oil or serum forms a thin lubricating barrier between your skin and the razor blade and this is the bit of the shave prep that does all the important work. Any lather on-top does not actually do anything except obscure your view!

Tip: Really want some foam? Squeeze some shave gel into a wet shaving brush, work into a lather and then apply to your face.


Whatever your razor of choice, clean and sharp are prerequisites. Take it slow and steady, rinsing the razor frequently to prevent clogging and to ensure you get the most bristles in a single pass. For heavy stubble or several days’ growth focus on short strokes and thorough rinsing. Shaving with the grain, so in the direction hair grows, will reduce tug and pull and lessen the chance of irritation. If closeness is a problem, re-apply your shave prep and try shaving carefully across the grain (XTG) in a second pass.

Tip: Only a few missed bristles separate a good shave from a great shave. Use your finger tips to feel for any missed bristles before you finish and rinse.


Rinsing well with cool water will help to remove any residual shave prep and shaving debris from your skin and from any facial hair. It also helps close up the skin’s pores, leaving your skin naturally better protected.


Even a great shave, with great prep and a great razor will inevitably strip away some of your skin’s natural defences. Skin is amazing stuff and in time it will recover its natural moisture balance all on its own. However, applying a post shave balm or moisturizer straight after shaving will help trap in moisture and speed up your skin’s natural recovery process.

Or watch our short video guide for some key tips on how to get a great shave.


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